Action Required3 Rule Exceptions Intercepted
Gateway MDR Fee Spike (>2.2% Threshold): Overcharge of ₹4,820
Effective MDR charged was 3.25% instead of contracted 1.90% for domestic card batch. Flagged for gateway query.
HDFC Operating A/c
₹ 42.80 L
Immediate AvailableLive Sync
Gateway In-Transit
₹ 18.20 L
Razorpay / CashfreeT+1 Settlement
3PL COD Receivables
₹ 34.50 L
Delhivery / ShiprocketT+2 Cycle
Marketplace Escrow
₹ 29.40 L
Amazon FBA / BlinkitWeekly Payout
Real-time Contribution Margin Waterfall
CM1 (Gross Contribution)
65.0%₹80.73L
After Raw COGS & Primary Pack
CM2 (Delivered Margin)
37.0%₹45.95L
After 3PL Freight, RTO & MDR
CM3 (Post-Marketing Margin)
18.0%₹22.36L
After Meta/Google Ads & Influencers
Operational EBITDA
12.0%₹14.90L
Net Cash Operating Profit